Alex and Ani Super Bowl XLVIII Commercial


Produced by Seven Swords Media

shot—> david bettencourt with blake leverence & stephen petto
cut—> katie roach
music—> mauro colangelo

This spot, created for our client Alex and Ani, was shot with the Canon 1DC in locations across Rhode Island.

It played in 25 markets across the United States on 2/2/14 during Super Bowl XLVIII, including Boston, San Francisco, Los Angeles, and New York.

Time again for the Alex and Ani Super Bowl Commercials!

So proud to once again be a part of the Alex and Ani Super Bowl commercial!  This year, as cinematographer at Seven Swords Media, I worked with some incredibly talented people to produce a teaser commercial as well as a Super Bowl spot for Alex and Ani.

Shot with the Canon 1DC, the spots feature footage shot all around the great state of Rhode Island…see if you can guess the neighborhoods!  I’ll buy you a bangle if you’re right!

Here’s the teaser…